There’s a new video out from the folks at the venerable non-profit Center for Science in the Public Interest, and it features a family of adorable bears who love to drink soda…at least until they realize what it does to their health.

The video is quite powerful. It was created by Alex Bogusky, the advertising guru and consumer advocate who worked on the Truth campaign about the health effects of smoking, creating effective anti-smoking ads like this one.

Do you think this video is effective? Do you think it accurately reflects the health risks attached to soda? I do, but I’m a certified “health nut” and I almost never drink soda because of the empty calories, whether it be diet soda or not. Watch the video and see what you think!